Skip or Ship Idea Lifecycle System

Generate ideas, validate with real-world signals, and move forward only when the evidence supports it. One scoring engine, five clusters of free tools.

Idea Validation

  • Test Your Business Idea in 30 Seconds
  • How to Validate a Startup Idea
  • Startup Idea Checker
  • Business Idea Scoring Tool
  • Is My Business Idea Good?
  • Should I Start This Business?
  • Side Hustle Idea Validator

Idea Generation

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  • Side Hustle Ideas
  • Ecommerce Business Ideas
  • Easy Businesses to Start
  • Most Profitable Businesses
  • Startup Ideas for Students

Market + Analysis

  • Market Demand Analysis
  • Competition Analysis Tool
  • TAM SAM SOM Analysis
  • Startup Risk Factors
  • Startup Validation Metrics That Actually Predict Success
  • Profitability Score Explained

Branding + Naming

  • Business Name Generator
  • Free Business Name Generator
  • Name Ideas for Business
  • Shopify Store Name Generator with Strategic Validation

Compare + Decide

  • Free Business Idea Validator
  • Best Business Ideas 2026
  • Skip or Ship vs ChatGPT
  • Business Idea Examples
  • How Skip or Ship Works
  • Skip or Ship FAQ

Free Calculators

  • Free Startup Calculators
  • Startup Cost Calculator
  • TAM SAM SOM Calculator
  • Break-Even Calculator
  • Startup Runway Calculator
  • Customer Lifetime Value (LTV) Calculator
  • Customer Acquisition Cost (CAC) Calculator

Validate by Industry

  • Validate Your Idea by Industry
  • Validate a SaaS Idea
  • Validate a B2B SaaS Idea
  • Validate an Ecommerce Idea
  • Validate a Mobile App Idea
  • Validate a Fintech Idea
  • Validate a Healthtech Idea

Idea Lists

  • Startup Idea Lists by Category
  • Micro-SaaS Ideas
  • Passive Income Ideas
  • Mobile App Ideas
  • Fintech Ideas
  • Healthtech Ideas
  • B2B SaaS Ideas

Guides

  • Startup Validation Guides
  • The Complete Business Idea Validation Guide
  • How to Validate a SaaS Idea
  • Product Validation vs Market Validation
  • Landing Page Validation
  • Startup Validation Mistakes That Kill Ideas
  • Market Research for Startups

Glossary

  • Startup Glossary
  • What Is Product-Market Fit? Definition and Signals
  • What Is TAM (Total Addressable Market)? With Examples
  • What Is SAM (Serviceable Addressable Market)?
  • What Is SOM (Serviceable Obtainable Market)?
  • What Is an MVP (Minimum Viable Product)?
  • What Is CAC (Customer Acquisition Cost)? Formula

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  3. MRR Growth Calculator

Skip or Ship — Free Calculators

MRR Growth Calculator

Break MRR growth into new, expansion, churned and contraction components, with a compounded 12-month projection. Free.

Validate your idea nowOr generate ideas first

Market demand

Are buyers already searching for this problem?

Competition

How crowded is the space for this exact outcome?

Execution

Can a focused team ship a credible first version quickly?

Revenue path

Is there a believable way to monetize early?

Customer clarity

Do you know exactly who owns this pain day to day?

A headline MRR number tells you almost nothing. Flat growth can conceal heavy churn being masked by heavy acquisition, which is a far more fragile position than the total suggests.

This calculator breaks growth into its components and shows how much of your new business churn immediately consumed — usually the most revealing number on the page.

Free calculator

MRR growth calculator

Break monthly recurring revenue growth into its components, and see how much of your new business churn is quietly consuming.

£/mo
£/mo
£/mo
£/mo
£/mo

Results

Net new MRR£2.0k/mo
Ending MRR£52.0k/mo
Monthly growth rate4.0%
Churn as share of new business80.0%
Projected MRR in 12 months£80.1k/mo

The components that matter

New MRR comes from new customers. Expansion comes from existing customers upgrading. Contraction is downgrades from customers who stayed, and churned MRR is cancellations. Net new MRR is what is left after all four.

Two businesses can show identical net growth with completely different underlying health — one winning steadily, the other running hard to replace what it keeps losing.

Churn as a share of new business

This is the diagnostic figure. If you gained £10,000 and lost £8,000, then 80% of your acquisition effort went to standing still. Acquisition can disguise that for a while, but the cost of growth rises relentlessly while it continues.

Why the projection compounds

The twelve-month projection compounds your current growth rate rather than multiplying it, because growth applies to a base that is itself growing. It assumes the current rate holds, which it rarely does — treat it as a trajectory, not a forecast.

How this calculator works

  1. Enter starting MRR for the month.
  2. Enter new, expansion, churned and contraction MRR separately.
  3. The calculator returns net new MRR, ending MRR, growth rate and a compounded 12-month projection.
  4. It also shows churn and contraction as a share of what you gained.

Direct answer

The Skip or Ship Idea Lifecycle System evaluates ideas with five consistent signals: market demand, competition intensity, execution difficulty, revenue potential, and customer clarity. Same inputs, same verdict — every time.

What to prove first

One buyer segment with recurring pain and a clear trigger to pay now. If that is vague, validation can't fix it.

What kills momentum

Generic ICPs, vague outcomes, and zero distribution plan. These collapse execution speed within weeks.

What to decide next

One channel, one wedge use case, one pricing hypothesis to test in the next 14 days.

Validate this idea before building

Move from idea generation into evidence-based validation with the core Skip or Ship Idea Lifecycle System. Free verdict, premium signal cards, no signup needed for the first run.

Go to the idea validation tool →

Frequently asked questions

What is a good monthly MRR growth rate?

Early-stage SaaS often targets 10–15% monthly, though that becomes progressively harder as the base grows. What matters more is the composition — growth driven by expansion is far more durable than growth driven purely by acquisition.

Should one-off fees be included in MRR?

No. Setup fees and professional services do not recur, and including them destroys the predictability that makes MRR useful in the first place.

Related pages

  • All free calculators →
  • Churn Rate Calculator →
  • SaaS Pricing Calculator →
  • Revenue Goal Calculator →
  • Idea validation tool →

Related tools in this hub

  • Startup Cost Calculator
  • TAM SAM SOM Calculator
  • Break-Even Calculator
  • Startup Runway Calculator

Explore other clusters

  • Test Your Business Idea in 30 Seconds
  • How to Validate a Startup Idea
  • Startup Idea Checker

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