Market demand
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Skip or Ship — Free Calculators
Break MRR growth into new, expansion, churned and contraction components, with a compounded 12-month projection. Free.
Are buyers already searching for this problem?
How crowded is the space for this exact outcome?
Can a focused team ship a credible first version quickly?
Is there a believable way to monetize early?
Do you know exactly who owns this pain day to day?
A headline MRR number tells you almost nothing. Flat growth can conceal heavy churn being masked by heavy acquisition, which is a far more fragile position than the total suggests.
This calculator breaks growth into its components and shows how much of your new business churn immediately consumed — usually the most revealing number on the page.
Free calculator
Break monthly recurring revenue growth into its components, and see how much of your new business churn is quietly consuming.
Results
New MRR comes from new customers. Expansion comes from existing customers upgrading. Contraction is downgrades from customers who stayed, and churned MRR is cancellations. Net new MRR is what is left after all four.
Two businesses can show identical net growth with completely different underlying health — one winning steadily, the other running hard to replace what it keeps losing.
This is the diagnostic figure. If you gained £10,000 and lost £8,000, then 80% of your acquisition effort went to standing still. Acquisition can disguise that for a while, but the cost of growth rises relentlessly while it continues.
The twelve-month projection compounds your current growth rate rather than multiplying it, because growth applies to a base that is itself growing. It assumes the current rate holds, which it rarely does — treat it as a trajectory, not a forecast.
Direct answer
The Skip or Ship Idea Lifecycle System evaluates ideas with five consistent signals: market demand, competition intensity, execution difficulty, revenue potential, and customer clarity. Same inputs, same verdict — every time.
One buyer segment with recurring pain and a clear trigger to pay now. If that is vague, validation can't fix it.
Generic ICPs, vague outcomes, and zero distribution plan. These collapse execution speed within weeks.
One channel, one wedge use case, one pricing hypothesis to test in the next 14 days.
Move from idea generation into evidence-based validation with the core Skip or Ship Idea Lifecycle System. Free verdict, premium signal cards, no signup needed for the first run.
Early-stage SaaS often targets 10–15% monthly, though that becomes progressively harder as the base grows. What matters more is the composition — growth driven by expansion is far more durable than growth driven purely by acquisition.
No. Setup fees and professional services do not recur, and including them destroys the predictability that makes MRR useful in the first place.
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