Market demand
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Skip or Ship — Free Calculators
Calculate your total launch cost, monthly burn rate, and runway in 60 seconds. Free startup cost calculator — no signup required.
Are buyers already searching for this problem?
How crowded is the space for this exact outcome?
Can a focused team ship a credible first version quickly?
Is there a believable way to monetize early?
Do you know exactly who owns this pain day to day?
Most first-time founders underestimate launch costs by 30–50% because they only budget for the obvious line items — incorporation, a website, some inventory — and forget the recurring costs that compound every month.
This calculator splits your costs into one-off setup spend and recurring monthly burn, then tells you exactly how many months your available capital will last. Use it before you commit capital, not after.
Free calculator
Work out your total launch cost, monthly burn rate, and how many months your capital will last.
Results
The typical mistake is planning for the launch, not the runway. A founder budgets £5,000 to get live, hits that number, and only then realises the monthly software subscriptions, contractor invoices and ad spend add up to £2,000 a month — with no revenue yet to offset it.
Separating one-off costs from monthly burn forces the real question: not 'can I afford to launch' but 'can I afford to survive long enough to find out if this works'.
Incorporation and legal setup, initial inventory or equipment, one-time software licences, brand and website build, and any deposit or key-money payments. These hit once and don't recur.
Software subscriptions, hosting, payroll or contractor retainers, rent, insurance, and any recurring ad spend. This is the number that determines your runway — get it right or your capital estimate is fiction.
Direct answer
The Skip or Ship Idea Lifecycle System evaluates ideas with five consistent signals: market demand, competition intensity, execution difficulty, revenue potential, and customer clarity. Same inputs, same verdict — every time.
One buyer segment with recurring pain and a clear trigger to pay now. If that is vague, validation can't fix it.
Generic ICPs, vague outcomes, and zero distribution plan. These collapse execution speed within weeks.
One channel, one wedge use case, one pricing hypothesis to test in the next 14 days.
Move from idea generation into evidence-based validation with the core Skip or Ship Idea Lifecycle System. Free verdict, premium signal cards, no signup needed for the first run.
It varies enormously by model — a service business can launch for under £1,000, while an inventory-heavy ecommerce brand can need £10,000+. The number that matters more than the launch cost is your monthly burn rate and how long your capital covers it.
12–18 months is the common target, giving enough time to find product-market fit without panic-driven decisions. Under 6 months of runway usually means you need to cut burn or raise capital immediately.
Yes, if you need to draw an income to survive — otherwise your runway calculation will be wildly optimistic. If you can go unpaid for a period, model both scenarios.
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