Stop wasting time building the wrong thing.
Validate with real-world signals. Not just AI opinion.
Your ideas are encrypted and never shared.···
Most feedback on a business idea is either polite or arbitrary. Skip or Ship is neither. It runs your idea through the same ten weighted checks every time and returns a verdict you can act on — including when that verdict is that the idea is not worth building.
One paragraph is enough. The more precisely you name the buyer, the pain and how you would reach them, the more accurate the scoring — vagueness is itself penalised.
Each dimension is scored 0–100 against a fixed rubric, not a freeform opinion. Real Pain carries the most weight because buyers only change behaviour for problems that genuinely hurt.
Scores are combined using fixed weights in code rather than left to the model, which is what keeps the same idea from drifting between runs.
Ship, Fix or Skip — with the per-category breakdown showing exactly which signals pulled the number up or down, so you know what to change.
Every idea is scored on all ten. The weight column is the share each category contributes to the final score out of 100.
| Category | Weight | What it asks |
|---|---|---|
| Real Pain | 20% | Does this solve an expensive, obvious, recurring problem? |
| Market Demand | 15% | Would a real market care enough to look for this now? |
| Defensibility | 15% | Can the idea resist fast copycats or commodity pressure? |
| Competition Saturation | 10% | How favorable is the competitive space for a new entrant? |
| Clarity | 10% | Is the customer, problem, and promise clear in one pass? |
| Monetisation Potential | 10% | Is there a believable path to getting paid? |
| Distribution Potential | 10% | Can this get customers without heroic spend or luck? |
| Execution Difficulty | 5% | How manageable is the build and operating complexity? |
| Speed to MVP | 3% | How quickly can a credible first version ship? |
| Name Strength | 2% | Is the current name credible, ownable, and usable? |
No. The evaluator is tuned to challenge assumptions, penalise crowded markets and punish weak differentiation. A large share of ideas score Fix or Skip, and that is the point — finding out before you build is the cheapest possible failure.
Yes. The category weights are applied in code after the evaluation, so the verdict is reproducible. That is what makes iterating meaningful: if your score moves, it moved because the idea changed.
The verdict, the per-category breakdown and the brutal analysis are free with no signup. Paid reports add real-world signal checks — search demand, competition density, and domain, handle and trademark availability.
Read the lowest-scoring categories first. Fix usually means the underlying opportunity is real but one specific thing — usually differentiation, distribution or pricing — is not yet credible. Sharpen that, then re-run.
Scoring notes and benchmarks tuned to SaaS, fintech, healthtech and 10 more.
Model market size, break-even, runway, CAC and LTV — no signup.
Idea lists across ten categories, each entry scored rather than just named.
Step-by-step guides to demand testing, market research and pricing.
30 startup and unit-economics terms defined properly, with formulas and worked examples.
Skip or Ship vs IdeaProof, DimeADozen, Preuve, ValidatorAI and ChatGPT — sourced pricing and features.