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SaaS Pricing Calculator
Work backward from your revenue goal to see how many customers you need at any price point, and where you break even. Free SaaS pricing calculator.
Benchmark fit
Is your result healthy for your specific business model, not just positive?
Sensitivity
Which single input, if wrong, would change the result most?
Time horizon
Does this hold up over 12 months, or only at today's volume?
Next decision
What should change in the business because of this number?
SaaS pricing decisions are usually made by copying a competitor's number, not by working backward from what the business actually needs. This calculator flips that: set your revenue goal, then see exactly how many customers different price points require.
It also shows your break-even customer count — useful for sanity-checking whether a low introductory price can still sustain the business.
Free calculator
SaaS pricing calculator
Work backward from your revenue goal to see how many customers you need at a given price point — and where you break even.
£/yr
£/mo
£/mo
£/mo
Results
Monthly revenue target£10.0k
Customers needed for target205
Break-even customers91
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Why price-first thinking beats competitor-matching
Matching a competitor's price tells you nothing about whether that price supports your cost structure or customer volume reality. Working backward from your ARR target and realistic customer-acquisition capacity produces a defensible price — one you can actually justify in a sales conversation.
The trap of underpricing for early traction
A common mistake: pricing low to remove friction for early customers, without modelling how many customers that price then requires to hit revenue targets. If low pricing means needing 10x the customer volume, check whether your distribution channel can actually support that before committing to the price.
How this calculator works
- Enter your target annual recurring revenue.
- Enter your planned price per customer per month.
- Enter monthly fixed costs and variable cost per customer.
- The calculator shows customers needed for your target and your break-even customer count.
Direct answer — SaaS Pricing Calculator
Work backward from your revenue goal to see how many customers you need at any price point, and where you break even. Free SaaS pricing calculator.
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Frequently asked questions
How do I know if my SaaS price is too low?
If the customer count needed to hit your revenue target exceeds what your distribution channel can realistically deliver in the timeframe, the price is too low relative to your growth capacity — not necessarily too low in absolute terms.
Should I use monthly or annual pricing in this calculator?
Enter your monthly price; the calculator converts your annual revenue target to a monthly figure automatically. If you sell annual contracts, divide the annual price by 12 to get the monthly-equivalent figure.
What's a typical SaaS customer count needed to hit £1M ARR?
At £50/month, roughly 1,667 customers. At £500/month, roughly 167 customers. At £5,000/month, roughly 17 customers. Higher price points need dramatically fewer customers but usually require sales-led motion rather than self-serve.
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